Piko.



a taste of Hawaiʻi through a blind box experience.
Piko is a blind box brand that celebrates Hawaiʻi’s culture through food. It is a sentimental and playful toy meant to be a piece of home that an individual holds dearly with them as they depart the islands. Piko serves as a personal reminder of the memories spent while eating Hawaiʻi’s culturally significant foods. timeline
august-september 2024


skills and tools
Adobe Ai/Ps
Blender
Branding
Character design

BrandPiko’s branding is simple, readable, and adorable. The rounded typeface represents the playfulness of the blind box experience, while the flower ‘o’ represents Piko itself, a plumeria flower.  The primary blue resembles the vibrance of the  skies and oceans on the island of Oahu, while the yellow represents the brightness of the sun and the plumeria.

Characters Piko consists of four main characters- Rainbow Ice, Spam Musubi, Local Brekkie, and Dole whip. Together, they create a set of diverse foods in Hawaii!



01. rainbow ice

02. dole whip

03. spam musubi


04. local brekkie




home.